About Us

About Vee-Vee So Iconic

High-Performance Beauty. Iconic by Design.

The Founder

Vee-Vee So Iconic was born from the vision of Dr. Victoria ‘Vee-Vee’ Garcia  a Doctor of Business Administration, award-recognized entrepreneur, trauma-informed business strategist, published author, and founder of Vee-Vee LLC.

Dr. Garcia built her career at the intersection of executive leadership, brand architecture, and human resilience. As the creator of The Brand Doctor consulting framework, she has guided CEOs and founders through clarity, identity, and transformation  and she brought that same precision and intentionality to the world of luxury beauty.

Vee-Vee So Iconic is not just a cosmetics brand. It is a declaration. A statement that beauty is confidence made visible, and that every woman deserves to feel iconic  in the boardroom and beyond.

Our Mission

We create high-performance, luxury beauty products designed for women who lead with confidence and live with intention. Every formula, every shade, every detail is crafted to amplify your identity  not define it.

Our brand is rooted in the belief that beauty is a form of self-expression, and that the most iconic version of you already exists. We’re just here to help her show up.

Our Values

  • ✓  Survivor-Led — Built from lived experience, resilience, and purpose
  • ✓  Cruelty-Free — Never tested on animals
  • ✓  Vegan — No animal-derived ingredients
  • ✓  Paraben-Free — Clean formulas you can trust
  • ✓  Luxury-Forward — Premium quality, unapologetically elevated

As Seen In

Dr. Garcia and Vee-Vee So Iconic have been recognized by leading media and business publications:

  • ★  Yahoo Finance
  • ★  Influencer Magazine UK
  • ★  CEO Los Angeles
  • ★  Markets Insider

Beyond the Brand

Dr. Garcia is also the founder of Vee-Vee LLC, a strategic consulting firm offering brand consulting, business clarity, leadership development, trauma-informed strategy, executive travel planning, and CEO-focused brand architecture.

To learn more about Dr. Garcia’s consulting work and full body of expertise, visit veevee.com.

"High-Performance Beauty. Iconic by Design."